By tackling a facet of current digital technology that has become so deeply engrained in our lives as to often feel like a part of our brains and bodies, safiya umoja noble has accomplished just that feat. Discrimination in tech was not so clear when safiya umoja noble started writing algorithms of oppression How search engines reinforce racism In this groundbreaking book, noble makes a convincing case that how tech companies choose to organize culture matters in very specific ways. In early february 2018, algorithms of oppression received press attention when the official twitter account for the institute of electrical and electronics engineers expressed criticism of the book, saying that the results of a google search suggested in its blurb did not match noble's predictions. In algorithms of oppression, safiya umoja noble challenges the idea that search engines like google offer an equal playing field for all forms of ideas, identities, and activities
Data discrimination is a real social problem. Through an analysis of textual and media searches as well as extensive research on paid online advertising, noble exposes a culture of racism and sexism in the way discoverability is created.
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