Bjørn gulden (born 4 june 1965) is a norwegian businessman and former professional football player Since january 2023, he has been the ceo of adidas Previously, he used to be the ceo of puma and pandora He was fortune 's businessperson of the year i n 2019.[1] Adidas is undergoing a significant leadership transition as kasper rorsted prepares to pass the ceo baton after a challenging three years Rorsted, who officially became ceo on october 1, 2016, took over from herbert hainer following a carefully planned succession process.
Adidas's chief executive officer is bjørn gulden Other executives include roland auschel, member of the executive board and chief sales officer Harm ohlmeyer, member of the executive board and chief financial officer and 4 others See the full leadership team at craft. Bjørn gulden helped revive adidas and set it on an exciting new path He will be honored as person of the year at the fn achievement awards 2024.
Gulden, who previously served as puma’s ceo, will succeed kasper rorsted He will take over as ceo of adidas ag in january 2023. Bjørn gulden (born june 4, 1965, in zurich, switzerland) is a norwegian executive and former professional footballer who has served as ceo of adidas since january 2023, ushering in a period of dynamic revival and industry leadership. The sportswear giant is pinning its hopes on gulden to lead it into a “new era of strength” after he steered a successful comeback for rival puma.
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