Leaked internal documents have revealed that meta projected a revenue of approximately $16 billion from scam advertisements and banned goods in 2024. According to a series of leaked internal documents viewed by reuters (subscription required), meta exposes its 3.5 billion platform users globally to approximately 15 billion scam advertisements a. Leaked internal files suggest meta may have generated up to $16 billion from scam ads, raising global questions about ad integrity and platform regulation. Meta internally estimates $16 billion annual revenue from scam ads on its platforms The company faces regulatory scrutiny while aiming to reduce scam ad exposure significantly by 2027.
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