La montañita attracts a variety of shoppers in a competitive grocery space Among the many ways the retailer stands out is its focus on supporting the regional food system. Local is at the heart of everything we do We carry more than 2,000 local products from over 170 regional brands, each. La montanita has also played a part in expanding the local food supply, working throughout the entire “value chain” from farm to plate All locations are open to the public
A membership is not required to shop. La montañita, the only retail store in town that would buy from local producers, developed a somewhat legendary reputation as the local farmer’s friend.
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