Spotify held its global market share at 32.2% and claimed 32.4% of all net additions Tencent music entertainment retained second place despite operating only in china. The number of music subscribers worldwide grew 11.6% in 2024, with nearly 8 of every 10 new subscribers coming from the global south, according to midia research. Sign up to get unlimited songs and podcasts with occasional ads Spotify is a digital music service that gives you access to millions of songs.
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