L’oréal’s urban decay brand sparked backlash for hiring adult star ari kytsya for its new makeup campaign Critics argued that the partnership glamorizes adult work and violates the brand’s influencer guidelines. Urban decay cast ari kytsya, a viral onlyfans star, to lead its loudest beauty campaign yet — and we’re here for it. Urban decay, the brand known for pushing boundaries, just dropped their 'battle the bland' campaign on july 17, and they’ve tapped none other than onlyfans star ari kytsya to lead the charge.
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