Mitchell's company rini sells facial sheet masks intended for children, sparking conversation about what — if any — skin care products kids actually need. The “pretty little liars” actress just debuted a new skincare line called rini that’s made specifically for kids as young as three, inspired by her daughters’ curiosity and … Shay mitchell and esther song are launching rini, a skincare brand for kids We spoke to the founders about the new gen alpha brand. In partnership with esther song and matte babel, shay mitchell launches rini, a skin care brand for kids. The brand launched over the weekend with a line of face masks for children, though social media commenters have accused the company of exposing kids to unnecessary skin products.
Its first batch of products includes sheet masks designed to look like animal faces.
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