This factsheet outlines the boycott campaign against the israeli company sodastream due to its historical operations in the occupied west bank and subsequent relocation to the naqab desert. In 2015, in response to pressure from the international bds movement, sodastream shut down its main factory located in the occupied west bank, moving its main operations to the naqab (negev) desert. After years of grassroots bds campaigning, sodastream shut down its factory in the occupied west bank in 2014 Sodastream ceo daniel birnbaum acknowledged the impact of bds on sodastream products in their 2014 annual report In 2014, under constant pressure from the global boycott, divestment, sanctions (bds) movement, sodastream shut down its west bank factory This was a big win
However, sodastream ceo daniel birnbaum claimed “we are not giving in to the boycott This opinion piece by alex margolin, hr’s social media editor, is republished from the times of israel When the boycott, divestment, and sanctions (bds) movement launched its latest campaign against sodastream, it never could have imagined the level of defeat it would suffer in the process.
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